“Demand
More Knowledge.”
Hyman
M. Surchin PRESIDENT
“When I founded Surchin in 1968, we purchased
used equipment, re-conditioned it and re-sold it. Eventually we
were able to offer a full range of pre-owned equipment for mass
mailings. That was an industry first!
Customers came to rely on our equipment and it
was a good start—but we wanted to do more. We decided to move
from reconditioning to re-manufacturing, so we expanded our operations
to work with a wide variety of production mail equipment and added
a machine shop with state-of-the-art manufacturing equipment.
About that time, it also occurred to me that if
we could lease pre-owned equipment to folks just starting out in
the business we could make it affordable for them to open shop.
Customers liked the idea and because they trusted Surchin they turned
to us to buy new equipment, rather than from other major manufacturers.
Over the years we’ve kept on expanding our
thinking and extending our technology. And, after almost forty years
in business I know one thing for certain: to be successful in the
mail business, you have to stay ahead of the curve—both as
a supplier and as a business owner.
We are committed to giving our customers a competitive
advantage by providing everything from state-of-the-art inserting
machines to the most technologically advanced, intelligent systems
available.
I believe that we at Surchin know more about the
mail business than any other company around. So, you can demand
more from us because we simply know more about how the business
works. (BACK TO TOP)
“Demand
More Thinking.”
Seth Surchin
VICE PRESIDENT, PRODUCT MANAGEMENT & BUSINESS DEVELOPMENT
Personalized service and tailored solutions to
your production requirements are the main reasons Surchin Advanced
Mailing Technologies (SAMT) was created.
I do not subscribe to the “one size fits
all” philosophy. I believe that every business in the print
and mail community is different and requires a thoughtful, individual,
and workable approach to problem solving. Our customers want the
flexibility to expand their production capabilities, create new
revenue streams and attract new customers – oftentimes with
the same equipment line!
And that’s what we strive to deliver.
Since I joined SAMT in 1999, my goal has been
to develop the best-engineered, most-productive and forward-thinking
camera-based vision and intelligent inserting systems on the market
today—at highly competitive price points.
I believe we are achieving that goal because we
demand more of ourselves. We’re not satisfied until we’ve
explored every possibility and considered every angle on how to
improve the entire document finishing process in variable print.
We keep expanding our technological thinking and
inventing new solutions. We have a lot of industry firsts under
our belt and they are the direct result of paying massive attention
to our customers, their wish-lists” and the portfolio of technologies
available to us.
So, whether it’s a state-of-the-art intelligent
inserting system, a “slightly ahead of our time” vision
system or related equipment combinations, we’ve got the technological
experience, engineering expertise, and desire to provide the smart
answers our accounts need to achieve their business objectives.
Prior to joining our family’s company, years
spent in investment banking at Kidder, Peabody and strategy consulting
at OC&C Strategy Consultants (London, England) have helped provide
me a perspective on customer requirements and how leading vendors
address them across markets and industries. This work experience
helped me round out a business–driven education that includes
a BBA from the University of Michigan (1987) and an MBA from Columbia
Business School (1993).
I’ve been serving on the Technology Committee
of the Mailing and Fulfillment Service Association (MFSA) since
2000. It’s been time well spent. High-level exposure to industry
issues confirms an important insight regarding our business and
how we add value:
We like to say that you can demand more thinking
from Surchin. You really can. (BACK
TO TOP)
“Demand
More Expertise.”
Bruce Goins Vice-President,
Sales
“I’ve been providing intelligent solutions
to the mailing community for close to 30 years now. I had been competing
with Surchin for several years and had grown to respect and admire
them throughout the years for their integrity as well as ingenuity.
So when an opportunity to join Surchin Advanced Mailing Technologies
presented itself, I jumped at it.
Surchin knows more about the document processing
and production mail business than anyone in the business. You can
demand more from them, because they constantly demand more from
themselves. They have a passion for developing technologically inspired
engineering solutions to solve customer problems.
With Surchin, I directly interact with key customers
and provide strategic direction to our sales team. My focus is to
help our customers increase their revenues, protect and increase
their earnings and make them more competitive in their respective
markets. Because of Surchin’s expertise, I believe they are
uniquely positioned to identify the challenges our customers face
and provide the products and services they need to achieve their
goals.
Prior to joining Surchin, I held a variety of
sales positions with Bowe Bell & Howell, including Executive
Sales Director. In that capacity I provided strategic direction
to the geographical sales managers as well as the major account
executive team. I was also Eastern Regional Sales Manager and Regional
Sorting Systems Manager.
I’ve been on a number of industry boards
and have received numerous professional awards. In fact, one of
my greatest achievements was exceeding quota assignments for more
than 20 years with Bell & Howell and that included several years
in management.
I served with the United States Marine Corp in
Vietnam and now live just outside Raleigh, North Carolina.”
(BACK TO TOP)
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